What is ATA?

Mission Statement

The mission of the Asheville Theater Alliance is to unite, promote, strengthen, cultivate, and celebrate the performing arts in Western North Carolina. We advocate for the local theater community by developing innovative, collaborative, and engaging services and programs for member theaters and their diverse audiences. Asheville Theater Alliance promotes the arts to ensure a safe, vibrant, and economically healthy theater community in and around Asheville.

Vision statement

To help create a more vibrant, diverse, and sustainable theater community and patronage in WNC.

Value statement

ATA values integrity, respect, diversity, transparency, and the proliferation of art in all areas of daily life.

DEI statement

The Asheville Theater Alliance pledges to follow these guidelines to foster equity, diversity, and inclusion.

We will not tolerate discrimination based on race, ethnicity, age, economic standing, ability, gender identity, sexual orientation, religion, language, or age.
We will be intentional in our business and hold ourselves accountable to become a more equitable and inclusive organization.
We will examine everything we do now and in the future through the lens of equity to ensure we are uplifting all community members.
We will only form relationships with organizations actively working to increase equitable practices.
We will defer to and uplift the voices of members of marginalized communities regarding their needs.
We will adapt and change because this work is never done.

This commitment is integral to our mission of promoting opportunity, innovation, and collaboration within our region’s theater community.